Hight Casual Everyday Couture
ART DIRECTION FOR WEB SITE & E-COMMERCE (for KETTYDO) / 2011. Design, Quality and Utility are the three core brand values cited by HIGH's British designer, "modern couturier" Claire Campbell, who is recognized as a leading creative talent in contemporary clothing design.
I designed a site completely white, minimalist in accordance with current trends of e-commerce with no element redundant. The product is the subject of experience of purchase